About Us

Bruce Peterson founded Hidden Fence of Minnesota in 1992 as a local, family-owned business.

Our team has since grown to include more family members and close friends that are equally dedicated to providing the highest level of customer satisfaction for our clients.

Serving Minnesota & Western Wisconsin with industry-leading technology at affordable prices

Bruce Peterson founded Hidden Fence of Minnesota in 1992 as a local, family-owned business.

Our team has since grown to include more family members and close friends that are equally dedicated to providing the highest level of customer satisfaction for our clients.

Serving Minnesota & Western Wisconsin with industry-leading technology at affordable prices

Bruce Peterson

Hello, my name is Bruce Peterson, I am the owner & founder of Hidden Fence of Minnesota.

I grew up in Prior Lake at a time when leash laws existed but were seldom enforced. For the most part dogs were free to roam as they pleased as long as they didn't cause any trouble. When I was eight our dog Caesar was killed on the highway not far from our house while I was at school. It was an awful way to lose a dog. I was always concerned about having to tie up our dogs as it seemed inhumane to me.

In early 1992 after struggling unsuccessfully to make a living from our first business I was given the opportunity to sell the newest technology in pet containment systems. My wife Debi and I knew right away that it was the perfect business for us. It seemed like a dream traveling around the city helping people keep their dogs both free and safe. At that time there were no systems available with an adjustable correction level which at times made the training more stressful then I thought it needed to be. I discovered that using different values of common resistors from Radio Shack placed between the collars contacts would reduce the correction level down to as little as a tickle. Gentle training has been very core of our methods ever since.

For the longest time Hidden Fence of Minnesota remained just me and one or two employees. We have since added a sister in-law, son-in-law, adopted sons, and a number of friends. It is very satisfying to see the next generation stepping up to continue keeping dogs all over the area both free and safe.

Mike Stephansen

My name is Mike Stephansen, and I am the Service Manager for Hidden Fence of Minnesota.

I started with the company in 2015 as a service & installation technician and moved into the role of manager in 2021.

I have always loved animals and have greatly enjoyed being able to help families keep their pets happy and safe. I loved meeting new pets and their family every day as a technician, and I appreciate that I get to continue helping ensure that customers are getting the help and advice they need as quickly as possible as I help with scheduling and customer support.

I have also enjoyed working in a family-owned business where we can quickly make changes and adjustments as needed to better help and serve our customers in a timely and personal manner.

Kenny Alexander

Hi my name is Kenny Alexander, I've been a technician with Hidden Fence of Minnesota for six years.

Right after I graduated high school Bruce offered to teach me how to install and fix dog fences. Interestingly enough the first job I ever did was to help install a fence for a cat in Minneapolis.

I enjoy working for Hidden Fence of Minnesota because we strive to be the best in every way. We want to have the best customer service, the best and most invested staff, and the best products to keep our customers pets safely contained and free in their yards.

I really enjoy the work that I do and the people I work with. I am invested in and plan on working for Hidden Fence of Minnesota for many years to come.

Ben Alexander

My name is Ben Alexander and I am beginning my 8th year working for Hidden Fence of Minnesota.

I started working here just helping with service calls throughout the summer, and was part-time through college picking up work whenever I was available and now I am working full-time with the company. I found that I genuinely enjoy what I do, and have learned a ton as well.

Not only have I learned a lot about how to do and handle my work from my co-workers, I also learned a lot from customers I met along the way.

As a pet owner, it feels good to help other pet owners keep their pets safe. And I am excited to continue working with everyone who needs our services.

Caleb Boston

Hello, my name is Caleb Boston, and I work with Hidden Fence of Minnesota as a seasonal technician.

Although my personal life situation does not lend itself well to having my own dog currently, I have spent the majority of my life having a dog. I love working with Hidden Fence of Minnesota customers utilizing my installation and people skills but especially getting to spend time with your pets and keeping them safely contained!

Julie OBrien

Hi, my name is Julie OBrien. I have been with Hidden Fence of Minnesota since 2019. My position in the company is billing, accounting, and customer service.

I genuinely enjoy my job and all of the people that I work with. It is refreshing to work for a local family-owned company. Our owner, Bruce, is an honest, kind, and ethical man. You will not find a person who is more dedicated to customer satisfaction than Bruce!

One of my favorite aspects of my position is talking with all of the wonderful customers we have. I am an animal lover, and it makes me happy to know that the product we sell is the safest and best one out there to keep your dog or cat safe and secure!